We have designed, conducted and analyzed hundreds of quantitative-based survey projects. We are experts in crafting survey questions, developing sampling plans designed to capture robust, defensible results, and managing online and offline fieldwork. We work with a preferred network of fieldwork partners in the countries where we operate including through our long-term online supplier, Research Now.
Our quantitative surveys are designed to benchmark brand perception, identify and profile key market segments and measure the drivers of brand loyalty.
We are experts in moderating and analyzing focus groups designed to probe consumers’ underlying perceptions, attitudes and behaviors. Either through in-person groups or online discussion boards, we use a variety of proven techniques to probe opinions and capture insights. We typically co-create the discussion guide used to stimulate active conversation during the groups with our clients to ensure relevance. Post groups we take a holistic view of the data including cognitive rational analysis and underlying psychological patterns.