FOR OVER THIRTY YEARS WE HAVE DEEPLY CONNECTED WITH THE CONSUMER PSYCHE
Our expert team is highly skilled at empathizing with consumers to uncover drivers, needs and behaviours. These are reported in unique storytelling ways so that our clients gain insight, clarity and direction that inspires them to take action.
More than ever it is essential that consumers be heard and deeply understood both as individuals and communities. Through properly executed qualitative practices and ad-hoc quantitative designs conducted by highly seasoned researchers and human specialists, insight and action is achieved
Lydia Zorn | President – Qualitative Expert
ABOUT INSIGNIA
We are a boutique market research firm focused on delivering best practice Research, Knowledge and Strategy. For thirty years we have worked with leading retail, tourism and consumer products clients to help them better understand market dynamics, leverage business opportunities, and develop sound marketing strategies.
OUR EXPERTISE
Specializing in Tourism, Retail and Strategic Brand Insights we take pride in our client list, working with many leading companies and brands.
What Our Clients Say
Testimonials from our standing clients
Our Clients
We take great pride in who we work with and approach all of our engagements with clients in partnership.